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I Am…Every Woman

9 March 2015


We are proud to have found a gem in the myriad of retail and fashion spots that Milan has to offer. I am is how you want to be, at your best, from 9 am to 9 pm urban but feminine, chic but edgy made in Italy clothing that you can mix and match for any kind of look. Comfort here means that kind of easiness that soft and clever lines can do to your body shape. In this hidden store between the big high street giants of Zara and H&M we have spoken to the Eleonora and Alessia. Their very own head to toe I am looks are topped only by funky hairstyle and tattoos, which would give that extra oomph to any kind of clothing.


It is easy to get the gist for Alessia: silver boyish haircut plus piercing & tattoo on the back of the head and coral red lips. How does she do it? In a black viscose mini dress. Don’t think about Audrey Hepburn, think about a line that enhances most body shapes, the sassy open back- which allows bra wearing – and the girly shoulder sleeve cut. Accessories: grunge chunky lace up ankle shoes, chain necklace and I am ‘name’ letter pendant.


Long copper locks on a likewise long silhouette for Eleonora: she cleverly plays with shapes by matching the volume on the hips of the faux leather pleated mini skirt with a sexy white vest, creating a rocking look perfect with leggings if you want to wear it at work. Shoes and chain belt also from I am.
In the end, we couldn’t leave without getting something for ourselves.. we will keep you posted on the new collection from this urban chic boutique that has just recently opened in Corso Buenos Aires straight out of Lima MM1.






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